For Charity, Voluntary Sector & Social Impact
An untapped talent pool, hiding in plain sight.
So much experience, looking for a new challenge. The unretired generation could transform your charity – if you ask for the right kind of help.
They want more than tin-rattling
The unretired generation may not want to rattle tins or join another board. Many want short, meaty, professional projects with a clear start and end.
Professional skills, on tap
Finance, marketing, HR, strategy, digital, legal – decades of professional expertise available to organisations that know how to ask for it.
Most charities have never asked
The opportunities could transform your charity – but they require rethinking what volunteering looks like first.
What the book offers charities
Three ways to tap into this generation.
Rethink what volunteering looks like
Move beyond the traditional volunteer model. Design short, project-based roles with a clear brief, a clear outcome and a clear end – and watch who steps forward.
Ask for skills, not just time
A retired finance director can transform your accounts. A former marketing director can rebuild your fundraising. The book shows how to scope and advertise skills-based roles that appeal to experienced professionals.
Learn from organisations already doing it
Real case studies of charities and social enterprises that have engaged the unretired generation – and the results they have seen.
Take the next step
Put experience to work for your charity.
What could an experienced professional help your charity achieve? Get in touch to discuss engaging the 50+ generation through skills-based projects, or explore the ideas in Expiry Date Never.